Look to the public cloud vendors not only to simplify big data infrastructure, but to make machine learning more accessible to mainstream developers by packaging functionality into easy-to-use API’s. For those enterprises that want to undertake strategic machine learning applications, partner with a professional services firm with the requisite skills, such as IBM, Accenture, or Palantir. Finally, put data feedback loops in place in order to keep improving the living models to ensure sustainable differentiation.

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