Both customers and vendors need to prioritize how they address adoption barriers. As with all emerging technologies, a full solution will often require extensive 3rd party participation, such as “data wrangling” and SQL data access tools.

SQL data analysis offerings are maturing rapidly in the areas of application performance under greater user and data volume loads both from the Hadoop distribution vendors as well as 3rd parties. Other barriers, such as a skills gap across many roles, are more intractable. Smaller customers with fewer specialized practitioners in each role should include in their evaluations cloud-based solutions that are fully managed services.