Research Big Data


Marketing Automation Reinvented to Exploit Big Data

CRM for Systems of Record meant tracking: leads, calls, field service visits. CRM for Systems of Intelligence will mean scoring prospects, evaluating the productivity of spending across tactics, and automating mundane tasks to increase selling time.

ML Ecosystem Apps: Ad-Tech as Design Pattern

Ad-tech firms like Rocket Fuel operate big data apps at extreme scale. What lessons can developers learn from their approach?

Can ERP Vendors Learn New ML Tricks?

SAP, Oracle, Infor, and others have a long legacy in business process applications.  These are very different from data-driven applications. This report will test how well these vendors can make the transition.