Research Big Data
Big data pro’s must maintain a focus on acquiring the skills and technology required to build high-impact applications even while the initial usage scenarios are focused on data warehouse-related infrastructure efficiency. The supporting technology needs to enable ever lower-latency decisions driven by advanced analytics. The relevant skills should be able to leverage ever more integrated technology building blocks.
Marketing Automation Reinvented to Exploit Big Data
CRM for Systems of Record meant tracking: leads, calls, field service visits. CRM for Systems of Intelligence will mean scoring prospects, evaluating the productivity of spending across tactics, and automating mundane tasks to increase selling time.
ML Ecosystem Apps: Ad-Tech as Design Pattern
Ad-tech firms like Rocket Fuel operate big data apps at extreme scale. What lessons can developers learn from their approach?
Can ERP Vendors Learn New ML Tricks?
SAP, Oracle, Infor, and others have a long legacy in business process applications. These are very different from data-driven applications. This report will test how well these vendors can make the transition.