Research Digital Engagement
Wikibon's predictions for 2017 touch upon many themes, but all center on the idea that business needs to get more work out of data. Based on extensive collaboration with our…
While most agree that data is valuable, accepted conventions for valuing data are few. A simple framework for valuing data in use can help digital businesses make better investment decisions.
Digital business is a strategic requirement, but must be pursued programmatically. One concept -- digital = data -- and three core capabilities must be adopted.