Customers are asking how to choose from the rich and growing array of tools in the Hadoop ecosystem. Part of the consideration centers on how to insulate them from fragmentation in the continually evolving Hadoop ecosystem. The incredibly rapid pace of innovation distinguishes the ecosystem but it also has its downsides. The mix and match richness of choice introduces complexity for administrators and developers.
At some point it makes sense for customers to consider investing in tools that can hide much of that complexity in data ready for analysis. To be clear, there is no magic product that can hide all these technologies. But when customers take the perspective of simplifying specific end-to-end processes, solutions are available to address the problem.