Wikibon tests three premises in this research: 1/ Individual cloud vendors will find it very difficult to dominate the total enterprise cloud market. 2/ Vendors with reach in multiple segments of the enterprise cloud market, and have lower migration costs to the cloud will prosper best.3/ Using a Cloud “Vendor Revenue” Model allows a better understanding of the cloud market, and an improved ability to project future growth of the cloud markets and vendors.

Enterprise IT executives should expect that the cloud market will remain diverse, with multiple vendors in each cloud segment. Executives should look at two main factors in deciding the strategic approach; workload type and data placement.

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